The Appropriation Of Different Forms Of Language - 1486 Words

Section1 A) Pragmatics refer to the appropriation and use of different forms of language in their appropriate social situations. Across the spectrum of social situations there’s a range of language forms that are socially acceptable for each. Learning to recognize in which instance different language forms are appropriate is known as following pragmatic rules of speech. Communication competence refers to our capacity to use our different language elements in a way that’s effective and completes our output of speech in a way that helps our communication come across in the context we intended it for. This relates closely to pragmatic rules and our understanding of them directly relates to our own communication competence as without following†¦show more content†¦This significant jump is vastly theorised but remains unexplained. There is evidence of early language being based on imitated, repetitive utterances of duality. The idea of imitated, repetitive utterances origina ted in the bow wow theory of hunters making animal noises while tracking these animals. Somehow from this we have developed into having extremely complex language which can be very ambiguous and its complexity exceeds the possibility for duality in most instances. It has developed so much to the point where there is literally an open possibility in terms of the sort of messages that can be portrayed with use of language. The discontinuity problem addresses this gap in development. Even though language is very innate to most living things, the way it originated and developed into the complex system it is today the discontinuance of certain parts of one system when transitioning into the next is unexplainable. Section 2 Noise is and can be responsible for the misperception of communication which can have disastrous effect. It can occur internally and externally and affect communication between the sender and receiver. On March 27th 1977, February 17th 1981 and December 29th 1972 there were catastrophic air plane crashes as a result of miscommunication, the kind that can only be attributed toShow MoreRelatedMass Marketing and Cultural Appropriation Essay1722 Words   |  7 PagesThe term â€Å"cultural appropriation† is vaguely known in today’s society. That is a major contradiction due to the fact that, many people are perpetrators of it. The definition of cultural appropriation is, taking an aspect of a different culture, particularly one of a lower social class, and degrading it, devaluing its importance (â€Å"What Is Culture Appropriation, Anyway?†). It’s important to understand and acknowledge the existence of cultural appropriation, while educating people on the co rrect waysRead MoreThe Double Edged Sword : Myth And Reality Essay1634 Words   |  7 Pagesnot a language and instead, it transforms meaning into form. The study of how it does this is classified as semiology. Semiology is an idea that was founded by Ferdinand de Saussure, who’s work Barthes read before writing this book. Semiology is the science of forms and their significance aside from the content. Myth forms part of this system that connects the signified to the signifier to produce the signification or sign. The signifier, in the text, is said to contain the meaning and the form, theRead MoreCultural Appropriation646 Words   |  3 PagesThe Benefits of Appropriation. In a world of increasingly rampant globalization aided by advancements in transportation and technology, cultural exchange has become a daily event that spans across continents in less than a second. A product of this exchange, however, has been increasingly on the receiving end of criticism during recent years. A specific term has been commonly adopted and used to summarize this wave of disapproval: Cultural appropriation. Seen by some as a sort of cultural, exploitiveRead MoreAnalysis Of Gertrude Stein s I Ain t No Oxford 1318 Words   |  6 Pages With so many rules in the English language, it is easy for one to wonder how they were created. The dictionary, for example, was only created a few hundred years ago by people who thought that was how language was supposed to be. Many artists have had the mission to go forward and break these â€Å"rules.† Gertrude Stein’s Tender Buttons, bill bissett’s â€Å"text bites,† and John Agard’s â€Å"I Ain ’t No Oxford Don† question rules of grammar and synaptic normality. By the way, these poems disrupt words, use non-standardRead MoreNative American And American Literature Essay1351 Words   |  6 Pagesin this subject in connection with American Literature is for cultural concerns about appropriation and translation, but part of it is also due to the lack of written communication among early Native Americans. These peoples and their culture, though, are a major part of American history and the development of the country’s ideas that should be considered when studying the development of America through language. The subject of Native American literature can be something hard to research at timesRead MorePractice HSC essay1060 Words   |  5 Pagesï » ¿Shakespeare’s play ‘Othello’ and the contemporary appropriation of a film ‘O’ by Tim Blake Nelson are based on the societal values and morals of their time. Issues such as racism, the use of language and deception are timeless making them evident throughout both contexts, hence the engagements in both textual forms. Differing contexts convey concerns in different ways through the use of diverse techniques. For example ‘Othello’ is a play which uses props, stage positioning and lighting comparedRead MoreGender Essay in Art.1537 Words   |  7 Pages in which the use of appropriation and re-contextualisation was developed to test previous conventional depictions of gender in the visual arts. Artists Yasumasa Morimura, Julie Rrap, Anne Zahalka and Cindy Sherman have each employed the use of appropriation to question the historical ideologies of gender, particularly in relation to women, and their role in art and society. They all borrowed past paintings and promoted them with new context to portray and explore different meanings towards genderRead MoreTaming of the Shrew/ 10 Things I Hate About You1584 Words   |  7 PagesShakespearean text and in the modern appropriation 10 Things I Hate About You. How does each composers use of this story reflect the time in which each was composed The Taming of the Shrew was written in the Elizabethan Era in England at a time when men were considered to be superior to women. The patriarchal society of this time is reflected to a large extent in the text and various implications of traditional values can be noted. The modern appropriation, Ten Things I Hate About You, goesRead MoreRock Music and Confined Sexual Repression in the 1960s Essay1119 Words   |  5 PagesRock and roll was the most compelling commodity to enter the teen consumer culture. Gender roles being unequal created a sexist double standard and women were the object of needs and desire of men. Teen peer groups became incomparable in terms of language and style as sexual release and freedom were available to girls and women. In the teen culture, girls were using their music as an escape from the predictable life paths, as music becomes a commodity that serves escapism from the real world. In aRead MoreCultural Convergence And Cultural Culture2176 Words   |  9 Pagesisolation or a language barrier, these habits became acts of conduct that carried were are carried out by a group of people that usually share the same language and/or location. As people began to interact with people of different cultures, cultural convergence be gins. Cultural convergence includes cultures beginning to share characteristics, as they share technology, language, and/or habits that are specific to each of their cultures. Cultural convergence and cultural appropriation are completely

Equality and Diversity Essay - 1577 Words

NCFE Level 2 Certificate in Equality and Diversity Unit 1: Exploring Equality and Diversity Assessment You should use this file to complete your Assessment. The first thing you need to do is save a copy of this document, either onto your computer or a disk Then work through your Assessment, remembering to save your work regularly When you’ve finished, print out a copy to keep for reference Then, go to www.vision2learn.com and send your completed Assessment to your tutor via your My Study area – make sure it is clearly marked with your name, the course title and the Unit and Assessment number. Name: Julianna Kurise 1. What is meant by diversity? Diversity can be differences in religion, race, beliefs and so†¦show more content†¦Example 3: My colleague is a wife of her husband, parent of her children, teacher for her children. 9. What is meant by shared identity? Shared identity – when two or more people have the same characteristics, for example: name, height, eye colour, date of birth. 10. Explain and give examples of how an individual can identify themselves as belonging to a number of different groups. Each of us can belong to many different groups. We can categorize ourselves as a student, as a teacher and so on. We try to accept the identity of group which we are categorizing ourselves to. So if you think that you belong to a student group, you try to behave like you think students usually do. 11. Describe yourself in terms of your multiple identities. At work I am a team leader, not big, but boss ï Å , at home I am a partner for my boyfriend and at my driving lessons I am a student. 12. What is meant by stereotyping and labelling? Labelling – is a form of prejudice and discrimination. Can happen on basis of gender, ethnicity etc. People do label others to identify and differ groups of our community. Stereotyping and labelling means when people are judging others based on some common characteristics. For example: black people are less hygienic than white; women are less smart than men. 13. Explain why some people stereotype others. We often do stereotype others just because it is more simple to refer a person to a particular group. Some people doShow MoreRelatedEquality and Diversity2900 Words   |  12 Pagesand is made up of 5 Parts. Name: Part 1: Understanding equality This section will help you to evidence Learning Outcome 1: Know the meaning of equality |Learning objective |Place in Assessment | |1.1 Define the following terms: |Question 1 Page 1 | |Equality Read MoreEquality and Diversity2238 Words   |  9 Pages1. What is meant by diversity? Diversity means differences and variations, within in people for example different races, beliefs, physical appearances, age, capabilities, customs and gender and class. 2. Describe the community you live in. Highlight some of the variations you may observe in terms of: †¢ Interests †¢ Beliefs †¢ Ages †¢ Lifestyles †¢ Personal, social and cultural identities. The community I live in is very diverse, I live among various different cultures and lifestylesRead MoreEquality and Diversity2601 Words   |  11 PagesRunning Head: EQUALITY AND DIVERSITY 1 Equality and Diversity: A New Approach to Gender Equality  Policy in the UK Gender Studies 30th April 2011 EQUALITY AND DIVERSITY 2 Abstract The United Kingdom is a country that claims to be intolerant towards gender discrimination and at ease with diversity of all kinds. It believesRead MoreEquality and Diversity2575 Words   |  11 Pageswill demonstrate my understanding of equality and diversity as a key approach to policy and practice within my setting. I will make reference to current legislation such as equal pay act, disability discrimination act, sex discrimination act and equality act. 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The observation includes suggested actions and a timeframe on areas where I could influence or have responsibility and authority to change. The University implementation plan was to deliver the strategy through the development of a strategic equality and diversity frameworkRead MoreEquality Diversity Inclusion1538 Words   |  7 Pages1.1 Explain what is meant by. Equality Equality is treating people fairly and making sure that everyone is given a fair chance and that their individual needs are met. It’s about giving all sections of the community equal access to employment, education and other services that are provided whilst valuing and respecting them. Recognising that different sections of the community require specific measures to make sure they receive equality. Recognising how and why some groups are underrepresentedRead MoreEquality and Diversity Essay3406 Words   |  14 Pagesstratification (Parsons, 1970). Whilst complete societal equality may be unattainable, Equal Opportunities (EO) policies aim to ‘reduce the gap. Inequality takes different forms and there is much theoretical debate regarding which grouping variables, such as gender or age, are important. There exist three key notions of ‘equality of opportunity’: formal, liberal and radical. The former two are minimalist concepts, concerned principally with e quality of opportunity - the ‘beginning’ of the process. ConverselyRead MoreEquality and Diversity in Childcare9428 Words   |  38 PagesEducation course. One of the modules is Equality and Diversity in Childcare. For this exercise I will explore equality and diversity concepts as relevant to Irish Society. Analyse approaches to diversity education including, assimilation, multicultural, intercultural and anti-bias. Explore equality and diversity terminology; including prejudice, discrimination, racism, sexism and abelism etc. Examine current legislation on Equality and Diversity, to include Equality Legislation, the UN Convention on the

The Relevance of Marxism Today Free Essays

string(78) " organize the society in all aspects, economically, politically and socially\." East Africa has been, for a long time, entangled in ideological identities. These have been to both extremes, Marxism and Liberalism. This is what has been called capitalism and socialism in other words. We will write a custom essay sample on The Relevance of Marxism Today or any similar topic only for you Order Now In the words of East African, Mwalimu Julius Kambarage Nyerere from Tanzania, a liberalist state (Kenya) that was capitalist in nature is a ‘man eat man society’. On the other hand, another great East African, Mzee Jomo Kenyatta from Kenya called socialism in Tanzania as ‘man eat nothing’ society. These have been the wars that have been in play since independence. For a better understanding of the relevance of the contemporary state structure in East Africa, that is in the context of Marxian and liberal state, we shall narrow our discussion down to Tanzania. Tanganyika gained independence on 9th December 1961 while Zanzibar gained its independence on 10th December 1963. This was after a long period of struggle. This was the period in which many countries were in the process of getting their independence back. The two countries (Tanganyika and Zanzibar) joined to form the United Republic of Tanzania on 26th April 1964. Tanzania began its self-rule. This included a running government with political elite to run the affairs of the government. The country was run with a lot a lot of colonial structures in the air. These included unequal distribution of resources, the country’s economy was largely underdeveloped, there was terrible uneven access and distribution of social amenities, the exploitation of resources was at a devastating level not to mention the country’s utter dependence on foreign aid. These leaders adopted systems of governance that were capitalist in nature, they borrowed a lot from the Germany East Africa Company and the Imperial British East Africa Company. It should also be mentioned that in the capitalist colonial system, whatever was produced during the colonial time, was meant for the Europeans, their stomachs, economy and industries. The colonies were left for the dogs, nothing. And the colonial political and economic systems and structures did not shadow the pre-colonial systems, they shelved all of it and did it their way. The visible characteristics of the liberal capitalistic characteristics included private ownership of property which led to a very radical increase in inequality in the country. This saw the elite amerce lots of wealth. This is what led to an emergence of a class in Tanzania called Wabenzi, these were the rich people mostly in top government positions that were often seen driving Mercedes Benz cars(Mercedes Benz cars have for a long time been considered a luxury class vehicle for the rich). The inequality was real. Another characteristic of the liberal state that Tanzania was at independence was the universality of the human rights. All Tanzanians had the right to life and protection of their property. This was done by the remittance of taxes to the state. Also, the economy was capitalist in nature, this was again characterized by the private ownership of property, the society was full of selfish individuals. The rich would continue getting rich and the poor would continue wallowing in their poverty. Mwalimu looked at the country and saw the tendencies that were fast growing in Tanzania and he did not like it. The class stratification had started creating disunity in the country and that was not really why they all fought for independence as they did. This was not the Tanzania Nyerere wanted and that which he had envisioned. The ruling class was enriching themselves at the expense of the larger majority who were suffering. It was on this basis that Mwalimu Julius Nyerere introduced Socialism. He believed that through socialism, an equal yet better life was almost guaranteed. Socialism was aimed at eliminating and doing away with those characters. It was necessary to restructure and redefine Tanzania in a way that would accommodate all without discrimination. Its major goal was to form a self-reliant, classless society where people would enjoy the resources equally. This would be achieved through a document titled the Arusha Declaration of 1967. This was the document in which the ideals of the state were stipulated and was endorsed by TANU. The principles of the Tanzanian socialism were integrated in the constitution of United Republic of Tanzania as well as the constitution of the Tanganyika African National Union(TANU). Some of the principles included the equality among all humans, every individual had the right to receive from society the protection of life and their property held according to law, also; every individual had the right to receive a just return for their labor, it also stated that in order to ensure economic justice, the state had effective control over the principal means of productionamong others. The socialism in Tanzania was covered in an outfit called Ujamaa. The people would be organized in villages that would be ‘self-sufficient’. The people would be organized in communes (villages) and they would work communally. This was aimed at making sure the benefits and proceeds were shared communally. Ujamaa also focused on creating a society that was based on mutual respect, responsibility and cooperation. There would be no exploitation and oppression of man by another man. All members would have equal rights and opportunities just as equally. The whole idea was to maximize wealth and opportunity while minimizing human suffering and inequality. The Marxian system, Ujamaa would be executed in a number of ways. These were laid down in the Arusha Declaration of 1967. First, it would be through a leadership code that would be clearly laid down. That is democracy and all its principles in place. The other methods would be through adopting of policies like Ujamaa, villagization, one-party state and above all, a system of self-reliance. Private properties and enterprises would be nationalized and socialized and the government would become the only controller of all the major means of production in Tanzania. The government would be the organ that would organize the society in all aspects, economically, politically and socially. You read "The Relevance of Marxism Today" in category "Papers" The one-party system was fully executed in 1975 when TANU became the only party in Tanzania in 1975. Still in the execution, TANU had had National Executive Committee in 1967 and passed some resolutions over leaders. They resolved that no member or leader of TANU would be associated with capitalist tendencies or the feudal system by extension. They also were resolute that at no given point a member would hold shares in a company or hold any dictatorial positions in companies that were owned by private entities, it was also prohibited to received salary more than once and it was against the TANU resolutions that a member or leader would have house to let or from which they collected rent. It was also reached that since socialism was a belief, it was to be instilled into the members by the party leaders. Its success largely depended on the leadership because all the citizen of United Republic of Tanzania were members of TANU. The Marxian state structure that was in Tanzania also, through TANU was of the belief that Marxian states never had two classes. They were all equal. There was no upper or lower class. They also believed that the socialist government had to be democratic and therefore democratically elected and since it was democratically elected, the socialist government controls the resources and because of that they would believe that it was the people themselves that would control the resources.Ujamaa would focus on people, land, good policies and good leadership.The means of production was land and the basis of development and indeed economic development would be agriculture. Ujamaa was fairly successful. Private properties were nationalized and the government became the only and sole funder and producer of goods and services. The access and distribution of social services was commendable.Education became free from the kindergarten level to university. This boosted literacy level from a dwindling 25% to an impressive 60%. Through this, Tanzania was able to dismiss classes that germinated from colonialism. This created unity that has since never been broken by any social creation. Ujamaa was also successful in that it was able to build society in a way that no country has been able to. The unity in the country is now desirable and Mwalimu Nyerere instilled virtues that are still in existence in the country to date. It must also be noted that the transition of power in Tanzania has been fairly smooth and no significant violence has been recorded in the country over politics. This is because Mwalimu, in his lessons on Ujamaa, taught the citizens to live with one another and love the other as their own. Ujamaa created a society that really embraced brotherhood and the sense of humanity was inherently in them. That is still evident in Tanzania. In addition, Tanzania is made up of many ethnic communities just like its neighboring countries like Kenya; however, the ethnic communities have coexisted harmoniously for all the years. The opposite is seen in Kenya, Burundi and even Rwanda that only has two tribe. This is indeed the hallmark of Ujamaa and the Marxian state as a whole. However, the Marxism in Tanzania ran into economic challenges. The challenge was with the communal farming. With the increase in population, the food started reducing and this started to introduce challenges of the regime. This saw the country even import maize from other countries from 1973. Thereafter, more economic challenges followed including the oil crisis of the mid 70’s. it was around this time the Chama Cha Mapinduzi Party was formed, the CCM, 1977 to be precise. CCM was to be the common party in the mainland Tanzania and the island, Zanzibar. It was formed in a time when Marxism in the country was facing immense challenges and the whole idea of one means of production was becoming untenable.That notwithstanding CCM carried on with the beliefs and ideals of TANU; self-reliance and socialism. In 1982, they introduced the National Economic Survival Programme (NESP) that was aimed at addressing economic challenges that the country was facing at that time. This program did not work as the production the ujamaa villages was very low. They had no choice but seek help from the international monetary organizations like the International Monetary Fund and the World Bank. Unfortunately for Tanzania and their socialism, these institutions had conditions to be met before they agreed to meet their demands. These conditions are called structural adjustment programs (SAPs). Among them was to accept liberalist approaches. These including a free market economy and free politics. This was not Marxian in any way.The programs rolled out in the 1980’s included privatization od national properties, it would allow for competition in the market; the capitalist way. Liberal state was focused on more of building the person, individual than the society, it praised greed and celebrated inequality, individuals would be more autonomous and production and general trade was for the purpose of surplus which they would call profit. This put Mwalimu Julius Nyerere off. He decided to step down because he could not betray socialism and what he believed in. He however remained at the chairman of CCM till 1990 when he stepped down.It is after this that Tanzania, under President Hassan Mwinyi acceptedthe above capitalist liberal ideology. Consequently, in 1992, Zanzibar rejected the Arusha Declaration citing inconsistency.This is how Tanzania slipped back into being a liberal state. The Marxian state structure in Tanzania failed because of a number of reasons. First, the people did not believe in the ideology. It was imposed on them without much of civic education and some leaders sabotaged the process. This saw some villages get burned so as to prove that Ujamaa failed. Also, the idea was very ambitious, this was also coupled with a group of non-committed and lazy members of the government that would see Marxian structures die a natural death. It is also important to note that Ujamaa would have focused on building villages that lay emphasis on production and cooperation than just cooperation in villages alone. Currently, Tanzania runs on a liberalist ideology. In the early 2000’s, among the structural adjustment programs was the idea of privatization public companies to individual. This also saw the return of social classes in Tanzania; the upper class and the lower class. This brought back the economic challenge of inequality as well as social inequality. The advantage of the liberal state is the openness to the international market. Tanzania’s access to foreign aid and external investors regained confidence in the economic viability of the country. The closest example would be the new Kigamboni bridge that connects Tanzania to Mozambique built by the Chinese. This undermines the Ujamaa belief of self-reliance.Liberalism (the liberal state) would kill the laziness of some individuals that hid in the communalism of Ujamaa because they knew the benefits would be shared in the entire village but now they would have to eat from the sweat of each individual. In conclusion, it is clear that Tanzania has really gone down the roller coaster of political maturity and ideological orientation. This has seen them embrace both the Marxian state structure and the Liberalist state structure. Both ideologies have had their highs and lows and this paper has attempted to demonstrate and illustrate the same. References The Arusha Declaration and TANU’s Policy on Socialism andSelf-Reliance, Adopted by NEC of TANU in January 1967 The CCM Constitution of 1977, May 2005 edition Green, Reginald herbold (1979) ‘Tanzanian Political EconomyGoals, Strategies, and Results, 1967-1974: Notes Towards anInterim Assessment’ in Bismark U. Mwansasu and CranfordPratt, (eds.), Towards Socialism in Tanzania, Buffalo, Toronto:University of Toronto Press. Makulio, V.B.,2012, Where is Socialism in Tanzania?,Elixir International Journal, Elixir Soc.Sci.46 (2012) 8170-8180. How to cite The Relevance of Marxism Today, Papers

Analysis of the Product Category-Free-Samples-Myassignmenthelp.com

Question: Discuss about the Marketing in the context of Deep River Rock bottled water. Answer: Introduction Marketing management is a process to develop specific strategies and planning to market a specific product or service (Homburg, Jozi? Kuehnl, 2017). In order to promote a product, it is crucial to concrete a plan as it allows an organization to introduce the product to the target audience. An organization needs to develop the marketing strategy of a product based on its category. This study deals with the product category and the strategies in the context of Coca-Cola Bottling. Deep River Rocks or DRR is the brand of Coca-Cola Bottling. Hence, to enhance the marketing for this particular brand by Coca-Cola will be discussed in this study. Analysis of the product category in the context of Deep River Rock Deep River Rock or DRR is a bottled water product, which is produced by the Coca-Cola Bottling company. This brand is not a global brand as it is developed by the Coca-Cola-Bottlers Ireland or CCBI. This product is popular in Ireland. In the recent years, the growth of DRR is significant as it is considered as the high quality bottled water in Ireland (Ie.coca-colahellenic.com, 2018). However, Coca-Cola wants to increase the package size of DRR to enhance its sale. At present, the package of DRR ranges from 330 ml to 2 liters. This is a sugar-free product with no calories. This healthy drink is very popular in Ireland. Its increasing range of pack size is influencing the customers as they are able to aid a greater hydration. In the recent years, Coca-Cola Bottlers has infused the minerals and the herbal extracts in order to improve the category of DRR. Consumers can easily define DRR as it is a healthy drinking water and categorized under FMCG product. DRR is categorized under the food and beverage industry. Coca-Cola Bottler is famous for its beverage. Hence, by offering DRR they are able to cover a large number of consumers in Ireland. Drinking water is the basic need of consumers thus there is no effect of the seasonal changes on DRR. In the context of other food and drinking products, customer needs may vary. However, sell of DRR is similar throughout the year. Customers choose product category based on the ingredients (Ling, 2017). However, today the customers are more health conscious thus; healthy products are their first preferences. Coca-Cola Bottlers offers healthy drink by introducing DRR in Ireland. DRR is a fast moving consumer good thus, it has covered a large population in this particular country. However, many other organizations especially PepsiCo is one of the major competitors of Coca-Cola. This company focuses o n producing the substitute products of Coca-cola, which is a big threat for DRR. Many beverage companies produce the drinking water, which creates a strong competitive environment for DRR as well as Coca-cola in Ireland. Analysis of the sectors in the context of DRR Market segments analysis is crucial for each brand as it focuses on the target audience. In order to promote a brand market segmentation and the analysis of the sector are vital (Scott, 2017). However, DRR is categorized under the beverage industry thus through PESTLE analysis the sector of DRR can be analyzed. Coca-Cola Bottlers has introduced Deep River Rock bottled drinking water in Ireland. The political environment of Ireland is stable and it is a democratic country. This brings a good opportunity for the Coca-Cola to enhance the sale of DRR in Ireland. However, Coca-Cola is categorized under FDA (Food and Drug Administration). Hence, changes in any law by Ireland government may affect operation process of Coca-Cola in the context of DRR (Ie.coca-colahellenic.com, 2018). Service sectors have a great contribution to the economy of Ireland. However, 72% of the total GDP comes from the business industries of Ireland. On the other hand, this country has faced economic recession in t he year 2009 but they overcome it through their strong fundamentals. Hence, this ensures that Coca-Cola can improve the economy of Ireland by enhancing their DRR sell. Social factor focuses on the income level and the lifestyle of the people in Ireland. However, the people of Ireland belong from high to mid-range income group and they are socially aware (Collison, Brennan Rios?Morales, 2017). As a result, they are willing to purchase the drinking water. On the other hand, Coca-Cola offers its products to the cultured countries to meet the demands of the consumers. They have focused on the 18-35 years age group of people to sell DRR. Such group has good income and social awareness. Thus, this particular group will be a good target audience for C Coca-Cola to sell their new product Deep River Rock bottled water. In Ireland, information technology is the leading industry. Thus, this country is technologically fast. This brings the best opportunity for Coca-Cola to improve the feature and operation process of DRR. Legal factor focuses on the maintenance of all rights in Coca-Cola. They comply with the legal requirements while operating in a new country. Water accessibility is the big factors for Coca-Cola as they offer soft drinks and drinking water. Due to the water accessibility issue, this organization has faced losses (Ling, 2017). Hence, water accessibility is the major environmental factor of Coca-Cola. This organization needs to follow the environmental laws while introducing DRR to reduce their impact on the environment. Strategies to increase the market share and maintain the profit in the context of Coca-Cola As per the given scenario, it has been found Coca-Cola Bottling Company has been facing a huge competition in the market. They need to enhance their customer engagement to gain competitive advantage. Position analysis Position analysis is one of the major strategic actions for the business organizations to enhance their market share. This strategic helps the organization to identify their primary market condition, nature of the product and resources of the company (Ayden, Demirbag Tatoglu, 2018). This strategy will be helpful for Coca-Cola Bottling Company to increase their market share by analyzing their current position. They will be able to identify their primary market is stable, declining or growing in the context of DRR. Therefore, this strategy will allow them to analyze their product nature however, it is differentiable or homogenous. Therefore, they will be able to identify the status of their resources that are high, low or medium. Hence, such positioning analysis will be beneficial for Coca-Cola Bottling Company to improve their position and enhance the share by analyzing the different aspects of their DRR brand. Product innovation Product innovation is a good strategy to engage the customers in a business. However, in the recent years, Coca-Cola Bottling Company has been facing challenges due to the rising competitors in the beverage industry. In order to gain competitive advantages in the market, innovation should be taken by the organization (Liu Atuahene-Gima, 2018). However, if Coca-Cola Bottling Company brings innovation in their DRR product then it will enhance the customer attention towards this product. As a result, customer engagement will be enhanced. In the recent years, Coca-Cola Bottling Company aims to use herbal extract in Deep River Rock. Such approach will be helpful for this organization to meet their innovative strategy. Product innovation not only enhances the customer engagement but also helps to increase the market share for a particular product. This strategy is considered as the most effective strategy to enhance the market share. Market segmentation strategy Market segmentation strategy is another vital activity to increase the share in the existing market. As argued by (Nenonen Storbacka, 2018), many organizations fail to enhance their sale due to inappropriate market segmentation. However, Coca-Cola Bottling Company focuses on the 18-35 years age group people to sell Deep River Rock bottled water. They do not focus on the mass market. Hence, selection of the mass market as the target market will be beneficial for this organization increase their sale as bottled drinking water is the basic requirement of everyone who is going outside of their home. Innovation in promotion Promotion innovation is one of the major strategies for the organizations to enhance their market share as well as the customer engagement. This strategy is beneficial for an organization to innovate new approach in their product promotion to attract the customers to their product (Di Benedetto Lindgreen, 2018). In the context of DRR Coca-Cola Bottling Company can use social media advertising as an innovative approach for their bottled water. Social media advertisement covers a large number of customers from different geographical regions. This will be helpful to enhance the customer engagement and sales in the context of DRR. Such strategic activity will allow Coca-Cola Bottling Company to increase their consumer numbers and sale of DRR by engaging more consumers. Conclusion The above piece of work highlights on the product category, industry analysis and the strategic decision in the context of Deep River Rock bottled water. 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